We are now well into Q2 with the first half of 2014 quickly drawing to a close.
Much like any year the market has had some challenges yet there has been great momentum built, by in large, across all of the sectors that we operate in; Ad Technology, Ecommerce, Agencies and Publishers.
With businesses growing at a rapid rate, we have seen an ever increasing demand in areas like online analytics and optimisation. As well UX and mobile designers; designers who can develop too are in great demand.
It's an exciting time for young and growing companies. There is a healthy interest from VC's to invest in tech companies and the one's who are doing well have had an excellent performances when they IPO. There have also been some fantastic acquisitions.
Sphere have enjoyed a fantastic first 3 months in our new office. With the team expanding from 10 - 17 staff. As we look toward the second half of the year we are looking forward to continuing to help your business grow.
This month, we have looked into "Native Advertising" - check out our thoughts below.
Is native advertising the next big thing?
The potential of native advertising means it is filling the gap between content marketing and traditional advertising.
In the world flooded with all kinds of content, capturing our attention is becoming ever more difficult - the more exposed we are to any type of messages, the more impervious we become to them. This battle for attention is particularly ferociously fought in digital media, as advertisers are looking into novel ways beyond banner ads to reach a tiny segment of the Internet population that is their intended audience......
To READ MORE of this article click here!
Sphere are extremely excited to introduce 2 new members to our growing team.
Charlotte Hunt will be joining our operations team as a Recruitment Administrator a much needed addition to our growing Sphere Family.
Hooray for Ray!!
Ray Marshall joins our Media and Marketing Agency team as a Digital Consultant. Ray has previous recruitment experience in technology and will be focusing on recruiting for Digital Performance roles such as Search, Affiliates, Biddable & Social Media.
In other news, Q2 is progressing very well. With all of those bank holidays a distant memory.
We hope you all have a fantastic June and an excellent end to Q2 and the first half of 2014. Hasn't it flown by.
We hope to speak with you soon.
The Team at Sphere