Insight Manager, Ad Effectiveness – Media Owner
- Location: London
- Salary: £40,000 +10%
- Job Type: Permanent
Insight Manager, Ad Effectiveness – Media Owner - £40,000 +10%
My client are a traditional publisher who are hugely investing into digital media. Their key publications get millions of views both print and digital. With the likes of social and digital marketing and media they are ever seeking to gain more and more Insights to understand their consumer. Part of a 15+ insight team you will play a key part of ad effectiveness, consumer insights and primary research.
- Develop a plan of how the publisher analyses the effectiveness of all their studies.
- Support the commercial and sales teams with actionable insights on ad effectiveness.
- Work with our marketing team to improve campaign effectiveness.
- Dig into deep quantitative research.
- Design and write surveys to gain primary research.
- Run and oversee projects which will deliver useable and insights findings to the business.
- 4+ years’ experience in consumer insights and/or research.
- Ideally coming from a media owner, media agency or research agency.
- Experience in conducting primary quantitative research.
- Essential previous/current experience run ad effectiveness projects.
- Providing insight and analysis on campaign effectiveness.
- Customer obsessed, keen to understand the consumer and what makes them tick.
You can apply for this role by sending us your CV or by calling us NOW!
Consultant – Insights & Analytics
0203 869 2034 – [email protected]
We recruit for a variety of opportunities in Digital so feel free to get in touch with us to find out how we can help you. You can learn more about me by looking me up on LinkedIn. Search for Alex Howman