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Contract – Marketing Analyst – Acquisition

My client is a leading digital publisher that are rapidly expanding their digital presence in online news. Through the rapid expansion of their analytics division they are looking to hire marketing analysts to sit in their centralised brand team.

 

The Job

  • Provide analyses of customer acquisition and conversion data drawn from multiple sources, to support detailed performance and effectiveness optimisations
  • Develop and maintain reports and tools that business stakeholders can use to self-serve
  • Recognise and extract critical indicators from large and complex data sets; interpret and express these indicators in the business context
  • Investigate reporting anomalies and escalate where required to technology and / or data suppliers
  • Be available to prioritise the delivery of high priority, fast turnaround briefs from stakeholders
  • Explaining, troubleshooting and resolving any queries around digital data, its capture and its representation to the stakeholders

 

You

  • Analytical mindset, strong digital technical skills in Adobe Analytics, Google Analytics and Optimize

  • Excel and SQL proficiency, working understanding of statistical tools
  • Ability to understand digital and customer data and communicate it in a concise and relevant way
  • Working knowledge of statistical models and user of Tableau data visualisation software
  • Excellent verbal and written communication skills to effectively interact and build rapports
  • Strong time management skills with an ability to handle and prioritise multiple requests
  • Knowledge of Omniture and understanding a customer’s digital journey
  • Statistical rigour around A/B testing
  • Knowledge of attribution and audience segmentation for personalisation, eg integration with KRUX DMP/Salesforce is desirable but not essential

 

Apply Now

You can apply for this role now by sending us your CV or by calling us now!

Gabriella Morrey- Jones – Contract Marketing Consultant

0203 869 2050 // [email protected]

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