This is a position with a high-end fashion brand who have grown from humble roots to a team of over 100 split across both digital and brand marketing. A modern business based in Central London who boast a young vibrant culture with great team incentives and a unrivalled career progression path; this is a chance to take full ownership of a relatively untapped channel and grow it into something incredible!

The Job

This is an exciting opportunity for a CRM specialist to take complete ownership of the company’s PUSH/SMS marketing channel. Whilst this function has always existed, it is a relatively untapped marketing channel and now is the time for the right person to step up and unlock it’s full potential.

• Drive activations and retention for app customers
• Manage PUSH marketing campaigns and constantly learn and adapt to new technologies
• Work closely with the CRM marketing team and key app stakeholders  (product, performance marketing and content teams) to identify optimal strategy to engage app users
• Planning and executing all app retention marketing activities to improve channel performance through analysis and testing
• Implementing innovative new journeys for app users
• Lead scoping and launch of SMS as a new retention channel
• Build out new reporting to understand performance across mobile retention campaigns

You

• Experienced in digital marketing with a key focus on email/app CRM
• Strong interest in discovering new digital marketing technologies
• Exemplary analytical skills
• Advanced level excel experience and Google Analytics
• Experience with tracking tools
• Experience working with tier 1 push marketing tools

Apply Now

You can apply for this role now by sending us your CV or by calling us now!  

Tom Gould

Senior Consultant

020 3763 9755  //  [email protected]