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Insight Associate Director

A leading media agency in the world with global billings of $40bn+, offices in over 100 countries, and 10,000 people servicing an incomparable client list containing many more global relationships than any other media agency.
For clients, such as PepsiCo, Renault Nissan, Google, McDonald’s, Sony and Bacardi they set the standard in media agency work. The team leads the evolution and execution of the agency’s promise against c.$20bn of client investment within and across the most demanding and complex region in the world.

 

The Job

The role will reside within both the Bacardi and McDonald’s teams, but will have a dotted reporting line into the Insights/Evidence team with the intention to create a far more proactive and integrated role for our insights capability across the agency.

Working closely with Managing Partners, Strategy Directors and the rest of the client teams, the candidate will be required to work in partnership throughout the entire planning process to help develop a progressive insight driven approach to communication planning which delivers distinctive and effective communication plans for the brands.

The individual will have hybrid background knowledge of insight and data analytics as well as knowledge of more traditional research methodologies and segmentation approaches.  We are looking for someone who isn’t afraid to challenge the norms of insight creation, and understands where the insight opportunities lie in an increasingly digital world.

Increasingly we will be looking to develop a more progressive approach to data driven consumer, brand and category insights based on behavioural as well as claimed inputs.

In line with the changing nature of insights work, the successful candidate would need to be comfortable with the data and analytics side of the role. They would be required to build up a strong familiarity and understanding of the analytics divisions, Brand and Data Science in order to deliver functional and holistic solutions for the client.

In addition, as part of any insight leaders remit, the successful candidate would be required to become a champion of their new Planning Approach Vision including the various integrated tools and systems. Here the objective is to encourage uptake and best practice across the agency.

Finally, the successful candidate would also be required to facilitate and oversee an increasingly automated approach to reporting.

 

You

  • Industry leading Insights expertise
  • A strong understanding of the various different data channels, including digital
  • An ability to create a story from several different data sources
  • Help drive innovation insights and analytics globally
  • Help create and deliver the long term strategic insight ambition for the Bacardi team
  • Provide fully integrated support to develop category leading comms solutions that deliver results for Bacardi
  • Be aware of opportunities to drive revenue streams
  • Help foster a culture of best practice sharing
  • Curiosity to understand consumer motivations and behaviours
  • Excellent communication and presentation skills turning insight into implications
  • The ability to work in collaboration with the planning team and strategists on the account
  • The ability to coordinate with specialist teams
  • The ability to develop and maintain relationships across the agency as well as with the client
  • A desire to keep up-to-date with the latest research and analytic developments
  • Someone who is proactive, seeking out new avenues of insight and research methods/trends for the client
  • A proactive self-starter, able to initiate discussions and projects
  • Help foster a culture of best practice sharing
  • The ability to help in the creation of campaign measurement and KPI setting

Expectations of skills and experience:

  • Gravitas
  • Forward thinking
  • Energetic, determined and proactive
  • A self-starter, able to initiate discussions and projects
  • Strong communication/presentation skills
  • Commercial acumen – ability to manage and grow the relationship
  • Track record of building strong client relationships at senior levels
  • Fully conversant with digital media and able to think across the whole media mix
  • Approx. 5 years’ worth of relevant work experience

 

Apply Now

You can apply for this role now by sending us your CV or by calling us now!

Gabriella Morrey- Jones – Contract Consultant

0203 869 2050 // [email protected]

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