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Partnerships & Marketing Lead – Competitive Day Rate

My client is a media owner and publisher, expanding over 40 years to become a renowned name across the UK and on a global scale.

 

The Job

Taking ownership of the revenue within digital partnerships and working with the programmatic team towards achieving objectives.

Account Manage and on-board 3rd party advertising revenue streams and integrations across desktop, mobile and tablet covering all forms of Digital Advertising.

Key responsibilities and accountabilities:

  • Review current 3rd party partners and make sure we have the best deals in place: contract, CPMs, fill rate, trading deals if applicable, etc.
  • Keep up to date with partners’ product launch, evaluate impact on Express Newspapers relationship and how it fits within the existing pool of partners
  • Work with the head of programmatic on developing PMPs and deals with trading desks for current and new partners
  • Optimise existing integrations, liaising with the Product and Ad-Operations team and revenue for each site and platform
  • Create and implement longer term strategic deals with key partners
  • Recruit new partners to deliver incremental revenue on the Express Newspapers sites where possible (incremental revenue, backfill etc.)
  • Manage a pipeline of new partner opportunities with up to date status
  • Keep up to date with other 3rd parties’ products and those of the competition to make sure Express Newspapers are not missing out on any opportunity
  • Manage Express Newspapers stakeholders (editorial, development etc.) to understand implications of new partnerships and their requirements in delivery and success
  • Train / update / organise presentations / build collateral for sales teams
  • Maintain understanding of digital marketplace and our position within that.
  • Maintain an extensive and up to date knowledge of all Express Newspapers owned properties (print and online) as well as competitors’ 3rd party partners

 

You

Key Skills and Experience

  • Proven background of managing advertising and technology partners
  • Success in finding new Publisher partners and managing large contract
  • Developing a Publisher & Tech Partner strategy
  • Excellent understanding of Digital landscape
  • Knowledge of Newspapers and partners’ products
  • Aware of competitors’ facts and figures
  • Identify and qualify leads, then prioritise according to the business needs
  • Communicate within the team and across the company

Key Personal Qualities

  • Takes an active interest in their marketplace
  • Uses opportunities of attending relevant functions for their industry and learn more
  • Problem solver, innovation and excellent customer services (follow up, ensure work is error free etc.)
  • Multitask, flexible
  • Understand both personal and team objectives
  • Positivity, drive and enthusiasm for work

 

Apply Now

You can apply for this role now by sending us your CV or by calling us now!

Gabriella Morrey- Jones – Contract Marketing Consultant

0203 869 2050 // [email protected]

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