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Product Marketing Director

We are looking for an accomplished, Product Marketing Director, to join an innovator in digital advertising & media, part of a leading global marketing agency. In a newly created role you will work with a senior management team across product, analytics, marketing and operations to develop compelling product stories which drive the business forward.

 

The Job

The Product Marketing Director will lead in taking product solutions from concept stage to launch, ensuring the products have clearly articulated benefits and positioning, are supported with insights and the impact of their success clearly measured. The ideal candidate will have a passion for working within a team to build brilliant products and be able to think creatively within clear brand guidelines.

The key objectives for the role are:

Leadership of all product marketing activities, including:

  • Product research
  • Development of go to market materials
  • Sales training (positioning and terminology)
  • Input and support on product focused events (e.g. launches, customer steering committees)
  • Support on pricing strategy in partnership with Engagement and Operations
  • Outbound CRM strategy
  • Product success evaluation

Research and Insights

  • Relationship management of key research partners
  • Design of research and ROI evaluation frameworks
  • Pricing and packaging of standard research and evaluation solutions
  • Working with trade marketing to promote research and case studies where we have permission

 

You

The ideal candidate will have a strong working experience of building product solutions, taking those products to market and measuring their impact.

  • Solid experience in the digital media industries – adtech / TV advertising
  • Experience using email, video, website, mobile tools and systems to launch and promote new products
  • Past experience of utilising events to launch and support products
  • Strong analytical capabilities – being able to identify and interpret trends and provide clear recommendations
  • Understanding and experience of the product development process
  • Proven ability to work positively as a key stakeholder in cross functional projects, being able to listen and process information from others and incorporate feedback
  • Ability to set and work to a budget – tracking and reporting costs 
  • Excellent communication skills, effectively translating complex ideas into easy to understand, workable solutions and comfortable presenting in group environments
  • Demonstrable ability to write accurate and detailed business requirements, but also clear and engaging communications new product launches
  • Bring an energy and passion to your work, be versatile and collaborative in style and confident in the solutions you present

 

Apply Now

Rob moss

[email protected]

Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. You can see more of my current vacancies by looking at my profile here

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