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Senior CRM Manager – Client-Side Retail Brand

Are you an ambitious CRM Manager with expertise in leading global strategy?

The Company

These guys are creative, innovative retail outfit with huge expansion plans, a fun, diverse workforce and one of the most impressive office spaces in London.  

The role

Reporting to the Innovation Squad Lead, this is a fantastic opportunity for someone who wants to achieve great results and drive CRM strategy. You will be able to make a big impact from day one, delivering world class multichannel CRM programs whilst also being a key member of squad at the forefront of the transformation from waterfall to agile ways of working.

 

Responsibilities

  • Develop a multi-touchpoint, multi-channel communications strategy across emails, SMS and push notifications
  • Own campaigns from end to end: Manage targeting and segmentation, messaging, content and design, planning, localization, translation, build, execution and reporting
  • Work with analytics to deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the CRM strategy.
  • Better understand where the biggest opportunities to drive and improve KPI’s
  • Deliver a test and learn strategy to optimise the comms effectiveness; feeding all insights gained from the results analysis back in to create a continuous process of testing and refinement
  • Write up proposals, testing roadmaps and campaign reviews
  • Deliver consistent channel growth and performance improvements against key metrics across a range of campaigns and across 13 regions
  • Drive ongoing operational efficiencies through process optimization, automation, and repeatable business rules.

 

Apply now

 

Dave Case

Please don’t hesitate to apply if you are interested and would like further details.

[email protected] - 02037642966

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