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Social Media Marketing Coordinator

With around 400 UK stores and a growing global presence, the flagship store is their website, and customers can keep up with our latest news and style ideas on our website, our blog, Twitter, Facebook, Instagram, and Youtube.

As one of the biggest fashion retailers in the country based both nationally and internationally, they sell a jersey top somewhere in the world every two seconds! They’ve been inspiring men and woman for over 100 years – so it’s safe to say they know a thing or two about fashion.

 

The Job

  • Complete development and implementation of social media strategies and campaigns
  • Manage the social media strategy, coordinating with stakeholders across the company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture
  • Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, interaction plans and media buying
  • Work with International partners (franchise and wholesale) to share relevant content in line with the global social strategy
  • Manage presence in social networking sites including Facebook, Instagram and Twitter
  • Control brand social marketing budget, ensuring appropriate spend is used effectively to gain the most ROI
  • Ensure alignment with the Digital Marketing team to understand the promotional/product social advertising strategy, updating them on the brand social advertising strategy
  • Manage external agencies to ensure delivery of brand strategy and commercial goals
  • Become an advocate of the brand in social media spaces, engaging in dialogues and answering questions where appropriate
  • Work with manager on the global influencer program, building an active brand ambassador network and supporting on influencer campaigns
  • Monitor effective benchmarks for measuring the impact of social media programs, analyse, review, and report on effectiveness of campaigns in an effort to maximize results
  • Fan/data acquisition strategy to grow the social database and increase revenue from brand social activity
  • Regularly feedback insights gained from social media monitoring into the Marketing and PR teams, to help them evolve their strategies in a timely fashion
  • Monitor trends in social media tools, trends and applications and be constantly abreast of any new industry developments to keep the brand at the forefront of the market         
  • Work with the Search Co-ordinator to follow SEO best practice and deliver the over-arching Search strategy in social media
  • Creation and delivery of regular metrics that measure the performance and ROI of social media
  • Utilise all brand content (imagery, video etc.) and re-configure for relevant social platform
  • Working with the relevant teams on creating bespoke content for social
  • Work with trade and editorial teams to manage the UGC content strategy

 

You

Key Experience, Skills & Abilities

  • Digital native, switched on, expert user of social platforms
  • Trend and celebrity savvy
  • Prior experience working with Influencer and bloggers
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
  • Good technical understanding and can pick up new tools quickly
  • Strong project management and organisational skills
  • A strong working knowledge of digital marketing techniques, such as email marketing and SEO
  • Technically proficient in using analytics to source performance data on how well social has performed
  • Strong awareness of the principles of social CRM and how to build and reward advocacy via social media
  • Ideas driven individual who uses all available resources to come up with brand appropriate campaigns with measurable goals and objectives

 

Key Interfaces

  • Brand Marketing Team
  • Search and Display Manager
  • Brand Editor
  • Digital Editorial Manager
  • Buying & Merchandising Teams
  • Digital Designers
  • Creative
  • PR
  • Media agency
  • Facebook / Instagram

 

Apply Now

You can apply for this role now by sending us your CV or by calling us now!

Gabriella Morrey- Jones – Contract Marketing Consultant

0203 869 2050 // [email protected]

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